Translink Pess Release: Get Home Safe this Christmas with ‘Nightlink’ Late Night Bus Services! - Translink
27 November 2002
Translink’s latest ‘Nightlink’ promotional campaign got off to a festive start last Friday (22nd November). The weekend services offer Christmas party goers a regular service which operates to a number of key locations each weekend, providing a safe and dependable lift home on a Friday and Saturday night.
‘Nightlink’ services are increasingly recognized by passengers as a secure and reliable method of travelling home which has led to Translink becoming one of the partners in the recent ‘Get Home Safe’ campaign. The campaign was developed to ensure that
Ciaran Rogan, Translink Head of Marketing, explained “We fully support this excellent initiative, and are delighted for the Nightlink services to play a part in the Get Home Safe campaign. And at only £3, it’s certainly more affordable than getting a taxi!”
For the next two weeks promotional teams will be calling into Belfast bars, clubs and restaurants on Friday and Saturday nights to distribute promotional 2 for 1 travel vouchers. Vouchers are redeemable on all Friday ‘Nightlink’ services. The campaign also includes radio advertising, leaflets, bus side ads and station posters.
All ‘Nightlink’ services leave Donegall Square West (outside The Apartment bar) at 1am and 2am each Friday and Saturday night.
Further information on timetables can be obtained by calling Translink on 028 90 66 66 30 or click www.translink.co.uk
-Ends-
Issued by: Sarah Stanczyk
Public Relations Officer
Tel: 028 9089 9455
Mob: 07711205436
Fax: 028 9089 9452
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