Lord Mayor asks commuters to connect with Metro-Press Releases-News-Translink
Lord Mayor asks commuters to connect with Metro
28th November 2007:
Lord Mayor asks commuters to connect with Metro
Today the Lord Mayor Jim Rogers welcomed Translink’s new ‘Metro connects’ advertising campaign aimed at encouraging members of the public to use Metro bus services, as the ideal way to get around Belfast.
Ciaran Rogan, Marketing Executive for Translink explained, “More and more people are choosing Metro with over 500,000 passengers travelling each week. This represents a 20% increase however the challenge now is to grow from this and in turn make Belfast into a region renowned for excellent public transport and environmental sustainability”.
“Belfast is an increasingly vibrant, modern city with more to do and see than ever before. This latest advertising campaign themed ‘Metro connects’ reflects these changes and aims to encourage even more people to think seriously about using public transport. Indeed with the Christmas period upon us, Metro offers a very cost-effective, accessible and convenient way to get around the city and enjoy all the delights of the upcoming festive activities. We would encourage all passengers to avail of our Metro day tickets starting at £2.50 or take advantage of the discounts available by using a Smartlink card. In addition we are also discounting day return rail fares by 1/3 when travelling after 9.30am once again offering a value for money way to visit the city”.
Lord Mayor Jim Rodgers said, “Public transport in Northern Ireland is now better, more modern and growing demonstrating that the argument for sustainable transport is being won. The development of the city has been mirrored by the development of our public transport service and now Metro plays a very central role in Belfast city life. I very much welcome Translink’s efforts to provide shoppers with the opportunity to avail of its many discounts and promotions particularly following the recent research carried out by Keepmoving.co.uk which revealed Belfast to be in the top 10 most congested European cities. I would therefore very much encourage the public to leave their cars at home and avoid the car parking charges and the hassles of parking”.
The Metro connects ads feature neither buses nor people. Instead streaming ribbons in Metro’s trademark magenta colour offer a visual metaphor for a bus service that connects commuters, shoppers, tourists, businesses, families and revellers with every part of Belfast. As well as conveying the important public transport message the ads affectionately capture details of the Belfast cityscape.
For further details on ticket options, passengers should contact the Call Centre on 028 9066 6630 or click www.translink.co.uk.”
-Ends-
NOTES TO EDITOR
• Smartlink Card – A Smartlink card which can be loaded in one of two ways to enable you to buy either a certain number of journeys (between 5 and 40) in advance (Multi-Journey or MJ) OR to buy a week or a month’s worth of travel (Travel Card).
• ‘Enterprise Dublin Festive-Flexi-Fare’ is an exclusive webfare. Offering travellers the opportunity to travel to Dublin for between £10 and £20 depending on their choice of service this exclusive webfare is available now until 22 December at www.translink.co.uk/FareChoice
• NIR 1/3 off day returns! Travel between any two NIR stations after 9.30am and get 1/3 off the price of a standard day return ticket! Go on, treat yourself
• Park & Ride Smartlink Card – Park & Ride from either Black’s Road to Europa Buscentre in 15 minutes or from Sprucefield to Europa Buscentre in 20 to 25 minutes via the M1 motorway bus lane.
• Park & Ride Family Ticket -The Park & Ride Family Ticket can be purchased when you board for your journey.
• 2 Adults 1 Child = £10.00 return
• 2 Adults 2 Children = £11.25 return
• 2 Adults 3 Children = £13.75 return
• 2 Adults 4 Children = £15.00 return
Issued by Translink Press Office 028 90899455
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