Ballymena Area Ulsterbus Strategic Review
(changes effective from 28th April 2008)
WHAT IS THE ULSTERBUS STRATEGIC REVIEW?
Aim
The Ulsterbus Strategic Review is a major project which covers all the operational and delivery functions of Ulsterbus. The aim is to:
Transform the effectiveness, efficiency and integration of Ulsterbus services
Review and redesign the network
Serve key market segments and aspirations of customers, stakeholders and public policy
The Ulsterbus Strategic Review provided the data required to:
Develop plans for sustainable growth in passenger numbers in line with the Regional Transportation Strategy
Redesign the Ulsterbus network to provide more attractive core services
Plan changes that will maximise the use of all resources
Key Project Drivers
Need for simplification
Need for business growth
Need to improve commercial performance
Changes to public policy
Need for modernisation of networks
Key Goals
Modernise the route network
Develop route networks on more commercial lines to deliver better services
Generate growth in demand
Secure funding for socially necessary, non-commercial support services
Maximise opportunities provided by new flexible working agreement
Invest in fleet and infrastructure, in accordance with network development objectives
Establish Quality Partnership with external agencies (eg Roads Service, local
councils)
Implement appropriate integrated ticketing, fares, timetabling and marketing policies in accordance with network developments
Key Benefits of the Improved Services in Your Local Area
BALLYMENA TOWN SERVICES
Standardised modern route network designed to meet customer needs.
Improved simplified clock face timetabling.
Accessible low floor buses on all services
Enhanced access to Deramore, Brigadie and Dunfane Estates
Extended operating hours
Improved integration with rail services.
Introduction of newmodern bus stop infrastructure
Promotional fare: £1.70 Day Ticket validity extended across entire Town Service network
New Service 131B will be extended to Loughguile also serving Craigywarren.
WHAT CHANGES ARE BEING MADE?
A timetable has been agreed for the complete reorganisation of all Ulsterbus services throughout Northern Ireland. This will involve the grouping where possible of all services into particular categories, such as:
Town services
Inter Urban services
Key County services
Rural services
School services
We have seen significant growth across local networks including Coleraine, Enniskillen, Dungannon, Newry and Armagh areas and most recently in Newtownards.We are confident that the local area plans are meeting performance and service delivery objectives and improved customer satisfaction.
INTER-URBAN SERVICES
Ballymena to Belfast
COUNTY KEY ROUTES
Ballymena to Cushendall
Ballymena to Kilrea
Ballymena toMillars Corner (Dunloy)
Ballymena to Ballyclare
Ballymena toMagherafelt
Ballymena to Randalstown
GOLDLINE SERVICES
Service 219 Ballymena Belfast
Service 218 Coleraine Belfast
FURTHER INFORMATION
For further information or to make a comment, please contact Sam Todd, District Manager, Translink 028 2565 2214 or email sam.todd@translink.co.uk.
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