A Better Way to Get There - NIR - Translink

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A new marketing campaign further develops the strap-line for NI Railways, “A Better Way to Get There” to portray a range of messages to existing and new passengers.

Three messages are aimed at peak-time commuters:

• The beating the traffic way to get there
• The cuter commuter way to get there, and
• The home in time for tea way to get there. 

Another series of off-peak messages has been created to stimulate travel after 9.30am:

• The relaxed way to get there
• The greener way to get there, and
• The meeting up with friends way to get there.  

Have a look at the ads in pdf format:

Example 1>> 
Example 2>> 

One-third off day return tickets for travel after 9.30am is also being promoted alongside the off-peak messages to encourage people to take advantage of discounted travel and leave their car behind in their leisure time. 

The campaign high-lights the benefits of travelling by train such as avoiding traffic congestion, saving money on fuel and parking, being more environmentally friendly and the relaxation and convenience of rail travel. 

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